CTB and private sector book success in Colombia, placing Curaçao front and center to Travel Agents
WILLEMSTAD – August 28, 2018 – Recently the Curaçao Tourist Board (CTB) together with partners in the private sector held several educational sessions for travel agents in Medellín and Bogotá, Colombia. A big percentage of visitors from Colombia, are from these two cities. Currently over 48% of our Colombian visitors are from Bogotá, while 22% are from Medellín.
CTB’s target is to continue to focus its marketing efforts on these two cities to attract more Colombian tourists to Curaçao. In close partnership with the private sector, CTB is executing a series of effective promotional activities in Medellín and Bogotá through advertising such as; newspaper, billboards, TV, radio, cinema complexes, online, social media, and more. In addition to these promotional activities, it is important to stimulate and educate our trade partners; Travel Agents, Tour-Operators and Airlines for Curaçao to remain top of mind at all times.
CTB’s most recent Curaçao promotional Roadshow (Caravana Promocional) included an event for 85 Travel Agents and 35 Wholesalers at ‘Hotel Viaggio’ of Medellín. The delegation members, consisting of CTB and partners from the private sector, also provided a half-day sales training session at the main reservation center of Avianca. The delegation then travelled to Bogotá, to have an interactive breakfast session with 24 press members which was followed by ‘negotiation sessions’ with over 60 wholesalers at the Bioxury Hotel over a Curaçao themed, colorful luncheon. This event resulted in a handful of publicity in the press about the islands’ ambitious plans and goals.
Two other Travel Agent events in Bogotá at the popular ‘El Céntrico’ and ‘Club Colombia’ were well visited with over 350 Travel Agents for the Curaçao night. At these events, each table of Travel Agents received a chance to present one of Curaçao’ unique selling points in 15 minutes. Travel Agents went above and beyond in creativity, music, acting, dressing up and colors for their chance to win their prize to Curaçao.
CTB is pleased with the outcome of the Curaçao Roadshow in Medellín and Bogotá and thanks all partners involved being, Acoya Curaçao Resort Villas & Spa, Avila Beach Hotel, Hilton Curaçao, Kura Hulanda Village & Lodge, Lions Dive and Beach Resort, Livingstone Jan Thiel Resort, Papagayo Beach Resort, Renaissance Curaçao Resort & Casino, Santa Barbara Beach & Golf Resort, Sunscape Curaçao Resort Spa & Casino. Besides the hotels, also Fiesta Tours, Avianca, Copa Airlines and the Flying Dutch EDM Festival joined the Curaçao promotional events.