CTB with Successful Presence at Global Travel Marketplace
WILLEMSTAD- August 30, 2019 – The Global Travel Marketplace (GTM) was recently held at the Diplomat Resort in Hollywood, Florida. GTM is an event connecting the top travel and tourism-industry consultants with global travel providers. It serves as a platform allowing participants to hone their product, gain know-how and strengthen existing ties to providers, while also gaining new connections.
This year, the Curaçao Tourist Board (CTB) participated for the first time in the event, joined by its private-sector partner the Renaissance Curaçao Resort & Casino. The delegation had 52 one-on-one encounters of 6 minutes each with travel agents interested in learning more about the destination. During these “one-on-ones,” the travel agents were given updated information on the destination, the island’s attractions and interesting vacation packages for the upcoming season. The CTB sees the GTM as an attractive platform for promoting Curaçao, making it possible to connect with travel agents who are on the lookout for more exclusive destinations.
It was encouraging to see that many travel agents approaching the Curaçao delegation already knew about our destination and had previously been approached by its customers for a reservation. The Curaçao Tourist Board continues to look for new sales platforms and channels through which to position the island, and we can confidently say that the island had a successful presence at the GTM—one that is also already bearing fruit.